Wild Nutrition
This a personal project where I applied my creative process to design ad visuals that are built for conversion. I used Wild Nutrition to test this, promoting their energy supplement for preganant women
I focused on using soft colours to display calmness, as well as thinner typefaces, the focal point is the product image, placed in a way that would capture the viewer's attention before anything else.
The first step was to use a prompt generated by ChatGPT to conduct a deep research of Wild Nutrition's audience, uncovering all the motives behind buying their products, as well as personal preferences and emotional needs.
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With the information provided, I use ChatGPT once again to generate and brainstorm ideas for messaging. The goal of this is to create headlines that agitate customers' pain points, making them more likely to buy the product
And the final step is designing the visuals, using the ideas generated from A.I. This is a way to create as much variations and test different marketing angles in the fastest way possible.
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BONUS
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A bonus step is also using ChatGPT for feedback and suggestions for improvement. This way we can maximise efficiency in the image
If you want this process applied for your visuals